Valenti Advertising brought me on board to help with the “Love is in the House Campaign” for Ronald McDonald House Charities. My role was to help finalize concepts, then adapt and deliver the artwork for each medium, including outdoor, print, and display advertising. The initial campaign was so successful, we expanded its reach to help develop the world's largest Ronald McDonald House, located in Chicago. We also helped develop a series of branded welcome mats, available for purchase, to accompany the campaign and support a great cause.
