Bold Series Launch

Paramount’s Bold Series in the Copley Theatre features deeply moving, often controversial stories presented in a newly-renovated, small theater space. This is a very different product than the large-scale musicals the theater has built its reputation on, and cleverly fills a void in its entertainment offerings. While Paramount’s brochures are generally tall, we brought down the height for Copley to help differentiate between the two theaters and better match the space. We gave Bold a muted, serious color palette that lets the red logo seem more, well, bold. The lines jutting out from the logomark work as a starburst, but also as points of intersection… the way stories of our shared humanity connect us all.

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