Broadway Series Launch
In 2011, I had the opportunity to help Paramount Theatre in Aurora create its first-ever Broadway Series brochure. With this mailing, Paramount gained more than 12,000 subscribers (those who purchased a four-show package) and exceeded its first-year goals. This single assignment evolved into an exciting collaboration and a vast body of work. The success of the Broadway Series continues to grow and at nearly 40,000 subscribers, Paramount has the largest subscription base in the nation.